Paid Advertising
Retargeting Campaigns
Our Retargeting Campaigns service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Retargeting Campaigns?
Retargeting campaigns across Google, Meta, LinkedIn and DSPs that bring back high-intent visitors without burning impression budget on people who already bought.
What's included in Retargeting Campaigns
- ✓Audience architecture: visitor, ATC, lead, customer segments
- ✓Cross-platform retargeting (Google, Meta, LinkedIn, programmatic)
- ✓Sequential and lifecycle-stage creative
- ✓Frequency capping and exclusion lists
- ✓Server-side audience syncing from CRM / Shopify
- ✓Incrementality testing to prove ROI
Our Retargeting Campaigns process
- 01
Audit
Baseline retargeting performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a retargeting roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship retargeting work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Retargeting Campaigns
Why Retargeting Campaigns matters for your growth
Most visitors leave without buying — retargeting is how you recapture them at low cost. Done well, retargeting closes 10–25% of total revenue at a fraction of prospecting CAC.
- ✓Audience architecture: visitor, ATC, lead, customer segments
- ✓Cross-platform retargeting (Google, Meta, LinkedIn, programmatic)
- ✓Sequential and lifecycle-stage creative
- ✓Frequency capping and exclusion lists
How we run Retargeting Campaigns
A clear playbook — from kickoff to compounding results
Every Retargeting Campaigns engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Retargeting Campaigns
- 01
Scope
Define the exact retargeting campaigns outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational retargeting campaigns infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first retargeting campaigns sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Retargeting Campaigns benchmarks
Client outcomes
Results from our Retargeting Campaigns clients
Real reviews from businesses running our retargeting campaigns service.
"Retargeting Campaigns delivered by senior specialists who actually understood our market. Refreshing."
"They tripled our retargeting campaigns output without dropping quality. The pod model just works."
"Booked meetings from retargeting campaigns more than doubled in three months. Pipeline has never been healthier."
"Our cost per qualified lead from retargeting campaigns is half what it was with our previous agency."
01Is retargeting still effective post-iOS 14?
Yes — with server-side tracking, CRM-based custom audiences and first-party email/phone matching. The brands losing on retargeting never updated their tracking.
02Which platforms work best for retargeting?
Meta and Google for breadth and cost; LinkedIn for B2B; programmatic DSPs for high-CPM enterprise targeting. We use 1–3 per account based on funnel size.
03How do you avoid retargeting fatigue?
Frequency caps, audience rotation, sequential creative by funnel stage, and aggressive exclusion of recent buyers. Stale retargeting actively hurts brand affinity.
04Can you prove retargeting is incremental?
Yes — holdout tests and conversion-lift studies on Meta and Google. We don't trust last-click for retargeting; incrementality is the only honest read.
05How long does Retargeting Campaigns take to deliver results?
Early performance signals show within 30–60 days, with compounding results from month three as the program matures and data sharpens targeting.
06Do you guarantee Retargeting Campaigns results?
No reputable agency can guarantee specific outcomes — but we guarantee senior execution, transparent reporting and a month-to-month exit if the program isn't working.
07Can Retargeting Campaigns run standalone or only bundled?
Both. Retargeting Campaigns can run standalone or bundled with other paid advertising services for better creative reuse and stronger cross-channel attribution.
08What's included in your Retargeting Campaigns engagement?
Discovery, strategy, full execution, conversion tracking, creative/copy where applicable, weekly stand-ups and a live performance dashboard.
Start your Retargeting Campaigns free trial
14 days of senior retargeting campaigns delivery, no card required. We'll outline exactly how we'd approach it for your business.