Paid Advertising
Facebook Ads
Our Facebook Ads service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Facebook Ads?
Facebook Ads (Meta) management for eCommerce, lead gen and local services. Creative-first strategy, server-side tracking and senior media buying — accounts that scale instead of plateauing.
What's included in Facebook Ads
- ✓Account audit and CAPI / sGTM tracking
- ✓Campaign build: ASC, BAU, retargeting
- ✓Creative production: static, video, UGC
- ✓Audience research and lookalike strategy
- ✓Daily bid and budget optimisation
- ✓ROAS and incrementality reporting
Our Facebook Ads process
- 01
Audit
Baseline facebook ads performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a facebook ads roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship facebook ads work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Facebook Ads
Why Facebook Ads matters for your growth
Facebook Ads accounts die from creative fatigue, not bid strategy. The brands winning Meta today ship 8–20 fresh creatives per month and read CAPI conversion data — not the inflated in-platform numbers.
- ✓Account audit and CAPI / sGTM tracking
- ✓Campaign build: ASC, BAU, retargeting
- ✓Creative production: static, video, UGC
- ✓Audience research and lookalike strategy
How we run Facebook Ads
A clear playbook — from kickoff to compounding results
Every Facebook Ads engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Facebook Ads
- 01
Scope
Define the exact facebook ads outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational facebook ads infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first facebook ads sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Facebook Ads benchmarks
Client outcomes
Results from our Facebook Ads clients
Real reviews from businesses running our facebook ads service.
"Facebook Ads from this team finally tied our marketing spend back to revenue. Game-changer."
"Facebook Ads feels like an extension of our exec — senior people, sharp opinions, fast execution."
"Within 90 days facebook ads became the channel our sales team trusts most for high-intent leads."
"Booked meetings from facebook ads more than doubled in three months. Pipeline has never been healthier."
01Do you produce the creative?
Yes — in-house motion designers and editors produce 8–20 fresh assets per month: UGC, statics, motion, founder-led, testimonials.
02What about iOS 14+ tracking?
Server-side Conversions API (CAPI), sGTM, deterministic matching with email/phone and modeled conversions. Typical recovered attribution: 25–40%.
03Will Facebook Ads work for B2B?
Yes — for SMB B2B and self-serve SaaS especially. Less effective for enterprise where LinkedIn Ads typically wins; we'll tell you which fits your motion.
04What's the minimum monthly spend?
$5k/month for SMB, $15k+ for scaling brands. Below $5k there isn't enough conversion data to feed the algorithm reliably.
05How do you onboard a new Facebook Ads account?
Two weeks: kickoff and access, audit and benchmark, strategy doc and tracking setup, then live execution by week three with weekly check-ins.
06How often will we meet about Facebook Ads?
Weekly working calls, a monthly strategy review, and async Slack/Loom every other day so you always know what's shipping.
07How does Facebook Ads differ from other paid advertising services?
Facebook Ads targets a specific funnel stage and buyer intent. We'll recommend it only when the data shows it's the fastest, cheapest path to your next growth milestone.
08What is Facebook Ads and how does it work?
Facebook Ads is a specialist discipline within paid advertising focused on a single funnel stage and intent. Our team designs, ships and optimises every part of the program against revenue, not vanity metrics.
Start your Facebook Ads free trial
14 days of senior facebook ads delivery, no card required. We'll outline exactly how we'd approach it for your business.