Business Growth Services
Marketing Strategy
Our Marketing Strategy service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Marketing Strategy?
Senior marketing strategy: ICP definition, positioning, offer design, channel mix, budget allocation and a 90-day roadmap. The plan that tells you exactly where to spend and what to expect.
What's included in Marketing Strategy
- ✓ICP and buyer persona research
- ✓Positioning, messaging and offer design
- ✓Channel mix and budget allocation model
- ✓Quarterly OKRs and KPI map
- ✓90-day execution roadmap
- ✓Board-ready strategy deck
Our Marketing Strategy process
- 01
Audit
Baseline marketing strategy performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a marketing strategy roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship marketing strategy work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Marketing Strategy
Why Marketing Strategy matters for your growth
Most marketing problems are strategy problems disguised as execution problems. A sharp strategy turns the same budget into 2–3x more pipeline by killing wasted channels and doubling down on what actually converts.
- ✓ICP and buyer persona research
- ✓Positioning, messaging and offer design
- ✓Channel mix and budget allocation model
- ✓Quarterly OKRs and KPI map
How we run Marketing Strategy
A clear playbook — from kickoff to compounding results
Every Marketing Strategy engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Marketing Strategy
- 01
Scope
Define the exact marketing strategy outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational marketing strategy infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first marketing strategy sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Marketing Strategy benchmarks
Client outcomes
Results from our Marketing Strategy clients
Real reviews from businesses running our marketing strategy service.
"Every quarter the marketing strategy numbers improve and the team raises the bar themselves. Rare."
"Within 90 days marketing strategy became the channel our sales team trusts most for high-intent leads."
"The most disciplined marketing strategy program we've run — every test is documented and every learning is shared."
"Booked meetings from marketing strategy more than doubled in three months. Pipeline has never been healthier."
01How long does a strategy engagement take?
Compact sprint (refresh): 4–6 weeks. Full strategy with research and modelling: 8–12 weeks.
02Do you execute or only deliver a plan?
Both. Strategy ships with optional execution from our SEO, paid, content and design teams so the plan actually gets implemented, not shelved.
03What's a fractional CMO engagement?
Ongoing strategic leadership: monthly leadership team sessions, quarterly strategy reviews, plus ad-hoc decision support. Typically 6–12 month engagements.
04Will this work for an early-stage startup?
Yes — early-stage strategy is mostly about ICP clarity and offer-message fit. We have lean packages for founders with under $1M revenue.
05Does Marketing Strategy work for small or local businesses?
Absolutely — we right-size the program to budget and scope. Many of our best marketing strategy engagements are with local and SMB clients.
06What reporting comes with Marketing Strategy?
A live dashboard, weekly Slack/Loom update, and a written monthly review covering performance, learnings, and the plan for the next 30 days.
07What KPIs do you track for Marketing Strategy?
Cost per lead, close rate, pipeline velocity and ROAS — connected back to your CRM so marketing strategy is measured on revenue, not surface metrics.
08How much does Marketing Strategy cost?
Marketing Strategy typically runs $1k–$8k per month depending on scope, market and goals. We send a fixed-fee proposal after a free 30-minute scoping call.
Start your Marketing Strategy free trial
14 days of senior marketing strategy delivery, no card required. We'll outline exactly how we'd approach it for your business.