Business Growth Services
Market Research
Our Market Research service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Market Research?
Quantitative and qualitative market research: market sizing, customer surveys, in-depth interviews, jobs-to-be-done frameworks and segmentation studies. The foundation for confident strategic bets.
What's included in Market Research
- ✓Market sizing and TAM / SAM / SOM model
- ✓Quantitative survey design and fielding
- ✓Qualitative customer interviews (10–30)
- ✓Segmentation and persona development
- ✓Jobs-to-be-done insight report
- ✓Strategic implications and recommendations
Our Market Research process
- 01
Audit
Baseline market research performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a market research roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship market research work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Market Research
Why Market Research matters for your growth
Strategic bets without research are guesses. Even a few weeks of rigorous research can save quarters of execution heading in the wrong direction.
- ✓Market sizing and TAM / SAM / SOM model
- ✓Quantitative survey design and fielding
- ✓Qualitative customer interviews (10–30)
- ✓Segmentation and persona development
How we run Market Research
A clear playbook — from kickoff to compounding results
Every Market Research engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Market Research
- 01
Scope
Define the exact market research outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational market research infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first market research sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Market Research benchmarks
Client outcomes
Results from our Market Research clients
Real reviews from businesses running our market research service.
"Their market research team caught and fixed tracking issues four other agencies had missed."
"Our cost per qualified lead from market research is half what it was with our previous agency."
"The most disciplined market research program we've run — every test is documented and every learning is shared."
"We tried market research in-house for a year with little to show. Their team unblocked us in 60 days."
01How do you find research participants?
Your customer list, panel partners (User Interviews, Respondent) and targeted recruitment for niche or B2B audiences.
02What deliverables do I get?
Raw data tables, synthesised insight report, strategic implications, and recorded interview library you can reference indefinitely.
03How long does market research take?
Compact studies: 4–6 weeks. Full segmentation studies: 8–14 weeks. Continuous research programs are also available.
04What's the cost?
Compact qualitative studies: $15k–$35k. Quantitative segmentation: $35k–$95k. Ongoing research programs: $8k–$25k/month.
05What KPIs do you track for Market Research?
Cost per lead, close rate, pipeline velocity and ROAS — connected back to your CRM so market research is measured on revenue, not surface metrics.
06How much does Market Research cost?
Market Research typically runs $1k–$8k per month depending on scope, market and goals. We send a fixed-fee proposal after a free 30-minute scoping call.
07Can you take over an existing Market Research program?
Yes — we audit the current setup, keep what's working, fix what isn't, and rebuild reporting so you finally trust the numbers.
08How do you onboard a new Market Research account?
Two weeks: kickoff and access, audit and benchmark, strategy doc and tracking setup, then live execution by week three with weekly check-ins.
Start your Market Research free trial
14 days of senior market research delivery, no card required. We'll outline exactly how we'd approach it for your business.