Automation & AI Services
Marketing Automation
Our Marketing Automation service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Marketing Automation?
Marketing automation across email, ads, CRM and lifecycle: lead routing, scoring, nurture sequences, behaviour-triggered campaigns and predictive workflows. The infrastructure that scales marketing without scaling headcount.
What's included in Marketing Automation
- ✓Lifecycle map and journey design
- ✓Lead scoring and routing automations
- ✓Welcome, nurture and re-engagement flows
- ✓Behaviour-triggered campaigns (page views, downloads, etc.)
- ✓CRM-to-ad-platform audience sync
- ✓Monthly automation health and revenue impact report
Our Marketing Automation process
- 01
Audit
Baseline marketing automation performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a marketing automation roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship marketing automation work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Marketing Automation
Why Marketing Automation matters for your growth
Manual marketing capped at the size of your team; automated marketing scales with your business. Every workflow shipped is a permanent multiplier on every marketing dollar after.
- ✓Lifecycle map and journey design
- ✓Lead scoring and routing automations
- ✓Welcome, nurture and re-engagement flows
- ✓Behaviour-triggered campaigns (page views, downloads, etc.)
How we run Marketing Automation
A clear playbook — from kickoff to compounding results
Every Marketing Automation engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Marketing Automation
- 01
Scope
Define the exact marketing automation outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational marketing automation infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first marketing automation sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Marketing Automation benchmarks
Client outcomes
Results from our Marketing Automation clients
Real reviews from businesses running our marketing automation service.
"Marketing Automation delivered by senior specialists who actually understood our market. Refreshing."
"Our cost per qualified lead from marketing automation is half what it was with our previous agency."
"Best marketing automation program I've signed off on in 15 years of marketing. The reporting alone is worth it."
"Marketing Automation done with adult supervision — no chasing trends, just compounding results."
01Which platforms do you automate on?
HubSpot, ActiveCampaign, Customer.io, Klaviyo, Marketo, Iterable, Braze, Salesforce Marketing Cloud and Zapier / Make as glue.
02Will marketing automation work for B2B?
Yes — lead scoring, MQL routing, nurture campaigns and lifecycle stage management are core B2B automation patterns we ship constantly.
03Can you sync CRM data to ad platforms?
Yes — server-side audience syncing for retargeting, exclusion lists, lookalike modelling and lifecycle-stage targeting on Meta, Google and LinkedIn.
04How quickly will I see ROI?
Most workflows pay back in 30–60 days through reclaimed manual work and revenue uplift from triggered campaigns.
05Can Marketing Automation run standalone or only bundled?
Both. Marketing Automation can run standalone or bundled with other automation & ai services services for better creative reuse and stronger cross-channel attribution.
06What's included in your Marketing Automation engagement?
Discovery, strategy, full execution, conversion tracking, creative/copy where applicable, weekly stand-ups and a live performance dashboard.
07Will I get a dedicated Marketing Automation specialist?
Yes — a senior marketing automation specialist owns your account, with a strategist and account director backing them up. No junior handoffs.
08What tools do you use for Marketing Automation?
Best-in-class for the channel: GA4, Looker Studio, sGTM, plus category-leading specialist tools chosen per account.
Start your Marketing Automation free trial
14 days of senior marketing automation delivery, no card required. We'll outline exactly how we'd approach it for your business.