Automation & AI Services
Email Automation
Our Email Automation service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Email Automation?
Email automation: welcome flows, abandonment recovery, post-purchase, win-back, milestone and behavioural sequences. The automated 30–50% of email revenue most brands leave on the table.
What's included in Email Automation
- ✓Lifecycle map and flow audit
- ✓Welcome / onboarding sequences
- ✓Cart, browse and checkout abandonment flows
- ✓Post-purchase, upsell and cross-sell flows
- ✓Win-back and re-engagement flows
- ✓Flow-level revenue and rate reporting
Our Email Automation process
- 01
Audit
Baseline email automation performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a email automation roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship email automation work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Email Automation
Why Email Automation matters for your growth
Email flows account for 30–50% of total email revenue for top-performing eCom brands — and most companies have a single broken welcome flow doing all the work. Fixing flows is the highest-ROI email work, full stop.
- ✓Lifecycle map and flow audit
- ✓Welcome / onboarding sequences
- ✓Cart, browse and checkout abandonment flows
- ✓Post-purchase, upsell and cross-sell flows
How we run Email Automation
A clear playbook — from kickoff to compounding results
Every Email Automation engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Email Automation
- 01
Scope
Define the exact email automation outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational email automation infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first email automation sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Email Automation benchmarks
Client outcomes
Results from our Email Automation clients
Real reviews from businesses running our email automation service.
"Every quarter the email automation numbers improve and the team raises the bar themselves. Rare."
"Within 90 days email automation became the channel our sales team trusts most for high-intent leads."
"The most disciplined email automation program we've run — every test is documented and every learning is shared."
"Email Automation done with adult supervision — no chasing trends, just compounding results."
01Which email platforms do you build on?
Klaviyo (eCom), HubSpot, ActiveCampaign, Customer.io, Iterable. We pick by stack and use case.
02How many flows will you build?
Standard project: 6–10 core flows. Comprehensive build: 15–25 flows including segmentation-driven variants.
03How fast can flows ship?
Standard project: 4–6 weeks for build, copy, design, QA and launch. Compounding revenue from flows usually appears within 30 days of launch.
04Will you write the copy and design?
Yes — direct-response copy and on-brand email design included. We A/B test subject lines, send times and CTAs on every major flow.
05Can you take over an existing Email Automation program?
Yes — we audit the current setup, keep what's working, fix what isn't, and rebuild reporting so you finally trust the numbers.
06How do you onboard a new Email Automation account?
Two weeks: kickoff and access, audit and benchmark, strategy doc and tracking setup, then live execution by week three with weekly check-ins.
07How often will we meet about Email Automation?
Weekly working calls, a monthly strategy review, and async Slack/Loom every other day so you always know what's shipping.
08How does Email Automation differ from other automation & ai services services?
Email Automation targets a specific funnel stage and buyer intent. We'll recommend it only when the data shows it's the fastest, cheapest path to your next growth milestone.
Start your Email Automation free trial
14 days of senior email automation delivery, no card required. We'll outline exactly how we'd approach it for your business.