Lead Generation
Appointment Setting
Our Appointment Setting service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Appointment Setting?
Done-for-you appointment setting: outbound prospecting, qualification and booking meetings directly into your calendar. You only show up when the prospect is ready.
What's included in Appointment Setting
- ✓Target list research and verification
- ✓Outbound sequences across email, LinkedIn and call
- ✓Reply handling and qualification calls
- ✓Direct calendar booking and reminder flow
- ✓Weekly meeting volume and quality reporting
- ✓No-show recovery and reschedule management
Our Appointment Setting process
- 01
Audit
Baseline appointment setting performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a appointment setting roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship appointment setting work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Appointment Setting
Why Appointment Setting matters for your growth
Sales reps cost $150k+ loaded and spend 60% of their time on prospecting that pays nothing. Outsourcing booked-meeting generation lets them spend 100% on closing — and dramatically improves win rate.
- ✓Target list research and verification
- ✓Outbound sequences across email, LinkedIn and call
- ✓Reply handling and qualification calls
- ✓Direct calendar booking and reminder flow
How we run Appointment Setting
A clear playbook — from kickoff to compounding results
Every Appointment Setting engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Appointment Setting
- 01
Scope
Define the exact appointment setting outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational appointment setting infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first appointment setting sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Appointment Setting benchmarks
Client outcomes
Results from our Appointment Setting clients
Real reviews from businesses running our appointment setting service.
"Their appointment setting team caught and fixed tracking issues four other agencies had missed."
"Appointment Setting from this team finally tied our marketing spend back to revenue. Game-changer."
"Best appointment setting program I've signed off on in 15 years of marketing. The reporting alone is worth it."
"We tried appointment setting in-house for a year with little to show. Their team unblocked us in 60 days."
01What kinds of meetings do you book?
Discovery calls, demos, qualification calls — whatever your sales process needs. We use your script and qualification criteria, not ours.
02How qualified are the meetings?
We qualify against your BANT or MEDDIC criteria before booking. Typical show rate is 75–85% and sales-accepted rate 60–75%.
03Is this offshore or onshore?
Onshore SDRs in your time zone for the live qualification calls. Research and infrastructure can be hybrid for cost efficiency.
04What's the pricing model?
Flat monthly fee with a floor number of qualified booked meetings — or pay-per-meeting on higher-volume accounts. We never charge per dial or per lead.
05How long does Appointment Setting take to deliver results?
Early performance signals show within 30–60 days, with compounding results from month three as the program matures and data sharpens targeting.
06Do you guarantee Appointment Setting results?
No reputable agency can guarantee specific outcomes — but we guarantee senior execution, transparent reporting and a month-to-month exit if the program isn't working.
07Can Appointment Setting run standalone or only bundled?
Both. Appointment Setting can run standalone or bundled with other lead generation services for better creative reuse and stronger cross-channel attribution.
08What's included in your Appointment Setting engagement?
Discovery, strategy, full execution, conversion tracking, creative/copy where applicable, weekly stand-ups and a live performance dashboard.
Start your Appointment Setting free trial
14 days of senior appointment setting delivery, no card required. We'll outline exactly how we'd approach it for your business.