Branding & Design
Logo Design
Our Logo Design service is built to deliver clear outcomes — more visibility, more leads, more revenue.
Why Logo Design?
Logo design that earns recognition — built from real positioning, not Pinterest inspo. Senior designers, structured discovery and a logo system that scales from app icon to billboard.
What's included in Logo Design
- ✓Discovery and competitive audit
- ✓3 distinct logo directions with rationale
- ✓Two rounds of refinement
- ✓Full mark, wordmark and lockup variations
- ✓Logo usage guidelines
- ✓Editable Figma and vector files
Our Logo Design process
- 01
Audit
Baseline logo design performance and surface the highest-leverage opportunities.
- 02
Strategy
Build a logo design roadmap tied to revenue, not vanity metrics.
- 03
Execute
Senior specialists ship logo design work in weekly sprints with full transparency.
- 04
Optimise
Weekly performance reviews, double down on winners, kill what doesn't perform.
Why Logo Design
Why Logo Design matters for your growth
A logo is the most-used asset in a brand — every email, invoice, signage, ad. Spending time and senior craft here pays back daily for the life of the business.
- ✓Discovery and competitive audit
- ✓3 distinct logo directions with rationale
- ✓Two rounds of refinement
- ✓Full mark, wordmark and lockup variations
How we run Logo Design
A clear playbook — from kickoff to compounding results
Every Logo Design engagement follows the same four-phase rhythm so you know what's happening this week, what's shipping next, and how it ladders to revenue.
- ✓Discovery audit and baseline measurement in week one
- ✓Strategy, tracking and quick-win launches by week four
- ✓Full execution with weekly performance reviews
- ✓Continuous optimisation — scale what wins, kill what doesn't
Our methodology
How we run Logo Design
- 01
Scope
Define the exact logo design outcomes, KPIs and success metrics.
- 02
Setup
Build the foundational logo design infrastructure (tracking, accounts, briefs).
- 03
Launch
Ship the first logo design sprint — measurable in week one.
- 04
Compound
Weekly optimisation cycles to push CAC down and outcomes up.
Benchmarks
Logo Design benchmarks
Client outcomes
Results from our Logo Design clients
Real reviews from businesses running our logo design service.
"Logo Design delivered by senior specialists who actually understood our market. Refreshing."
"Our cost per qualified lead from logo design is half what it was with our previous agency."
"Their logo design program paid for itself in the first quarter. We've never seen attribution this clean."
"Best logo design program I've signed off on in 15 years of marketing. The reporting alone is worth it."
01How long does logo design take?
3–5 weeks: discovery week 1, three directions week 2, refinement weeks 3–4, finalisation week 5. Rush projects can compress to 2 weeks.
02How much does a logo cost?
Solo founder logos: $3.5k–$6k. Funded startup brand systems with logo: $12k–$25k. Enterprise rebrands with research and naming: $45k+.
03Will I own the logo files?
100% — editable Figma and Illustrator source files, all exported formats (SVG, PNG, PDF, EPS) and a usage guidelines doc.
04Can you do a logo-only project?
Yes — but we strongly recommend including typography and colour at minimum. A logo without a system rarely performs in real-world use.
05How do you onboard a new Logo Design account?
Two weeks: kickoff and access, audit and benchmark, strategy doc and tracking setup, then live execution by week three with weekly check-ins.
06How often will we meet about Logo Design?
Weekly working calls, a monthly strategy review, and async Slack/Loom every other day so you always know what's shipping.
07How does Logo Design differ from other branding & design services?
Logo Design targets a specific funnel stage and buyer intent. We'll recommend it only when the data shows it's the fastest, cheapest path to your next growth milestone.
08What is Logo Design and how does it work?
Logo Design is a specialist discipline within branding & design focused on a single funnel stage and intent. Our team designs, ships and optimises every part of the program against revenue, not vanity metrics.
Start your Logo Design free trial
14 days of senior logo design delivery, no card required. We'll outline exactly how we'd approach it for your business.